Maveen Pereira has over 35 years of development experience working at different levels from grassroots to senior management. As the Director programme, Traidcraft Exchange, she leads strategic planning, program development and management across South Asia and East Africa. Having worked directly with workers, small producers, she has a sound knowledge of the challenges faced by them in their bid to access markets sustainably. She helped launch the first Fair Trade label in India – Shop for Change – using a multi-stakeholder approach. Prior to joining Traidcraft, she was faculty in the Tata Institute of Social Sciences, Mumbai. She is a graduate from TISS and holds a PhD in Sociology from University of Mumbai.