With the increasing complexity of supply chains, changing market dynamics and enhanced instability across sectors small scale producers are confronted with an acute need to enhance their competitiveness, and hence their productivity, uniqueness and ability to take advantage of evolving market systems. We work with businesses and development organisations to map complex supply chains, undertake value chain assessments and design competitive market focused interventions across farm, non-farm and forest produce supply chains.

We have undertaken a number of action-based research assignments, mapping some of the key non-farm, farm and forest based produce supply chains, and advising foundations and government institutions on strategic market interventions.

See examples of our work – CLICK HERE

Traidcraft brings significant experience of international trade and global supply chains. We help farmers, artisans, workers and small enterprises to gain the confidence, knowledge and opportunities they need to work together effectively, find markets for their products, and engage successfully in trade, giving them greater security for the future. We work with local public and private service providers to equip them with business skills and ensure that appropriate and affordable business support is available where it is needed. 

Our programmes focusing on global supply chains in India are cotton, tea, jute and handcrafted textile. In all of our work on global supply chains, our priority is to increase the flow of benefits (financial, social, and environmental) to small and marginalised producers.

See examples of our work – CLICK HERE

To survive in the market place, small producers need to be organised and tap their collective energies to deliver social and business gains. We help producer organisations assess their institutions, build their capacities on governance and business skills; and assist them in accessing relevant network, entitlements and market.

Women play multiple roles – as farmers, employees, workers, and entrepreneurs, however their contribution is often not recognised. Besides, they lack equal access to finance, opportunities and resources, including access to land and other productive assets, and technology. In all our work, we aim at women participating in and contributing to all economic activities fairly and equitably, such that the value of their contributions are recognised and rewarded

See examples of our work – CLICK HERE

Global value chains are dominated by large multinationals and prominent brands across sectors which have commitments and responsibilities, largely guided by the UN Guiding Principles on Business and Human Rights. We work with responsible brands and businesses to promote and assist in implementation of business and human rights principles across supply chains. We support establishment of best practices including in occupational health and safety, help workers to speak up and work collaboratively to create conditions in which labour rights can be accessed and overall well-being advanced.

See examples of our work – CLICK HERE

Through managing and implementing our own development programmes in South Asia and East Africa, Traidcraft has developed extensive experience in monitoring and evaluation. Our commitment to understanding the impact of our programmes and driving continued learning and improving, requires that we utilise robust M&E methods, systems and tools. Our development interventions necessitate that we use both quantitative and qualitative methods and that we seek to gather the views of a variety of stakeholders to ensure triangulation of data and to enable greater depth of analysis.

See examples of our work – CLICK HERE

Pawan Kashyap

Business Associate

Pawan works at Traidcraft India as Business Associate. He is a development professional with 4 years’ experience of working on livelihood having expertise in sustainable agriculture supply chain, social enterprise development & Women, economic empowerment.

He is an MBA in Rural Management from Xavier Institute of Social Service (Rural Marketing as specialized subject). Previously he has work with BIRSA, a social organization on Forest Rights, Livelihood & Sustainable agriculture in Jharkhand

Subodh Kumar

Sr. Business Associate

Subodh works at Traidcraft India as a Sr. Business Associate. He is a young development professional with 6 years of experience. Subodh is an Agriculture graduate from Allahabad Agriculture Institute, Allahabad, Master’s in Development Management from Tata Dhan Academy, Madurai and Post Graduate Certificate in International Organization Management from the University of Geneva. Prior to joining Traidcraft, Subodh has worked with TechnoServe India and Aga Khan Rural Support Program India. Subodh holds expertise in Institution building, capacity building, sustainable agriculture, value-chain development, and market linkages of the various agriculture crops. He has worked in various states including Gujarat, Maharashtra, MP, Bihar, Jharkhand, and Odisha.

Priyashri Mani

Associate Consultant

Priyashri Mani is the Associate Consultant (Women’s Economic Empowerment) in Traidcraft India. She has 10 years of experience in the development sector working with marginalised communities in the areas of livelihood, women’s empowerment, and indigenous people’s rights. She has a Masters’ degree in Development Studies from the Institute of Development Studies (IDS) University of Sussex, UK and a Bachelors’ (Hons) in Sociology from Lady Shri Ram College in Delhi University.

Jyoti Prakash

Market Engagement Expert

Jyoti Prakash works with Traidcraft as Market Engagement Expert and has more than 15 years of experience in strategy formulation, implementation and management of “Livelihoods, Enterprise development & Market Engagement” projects. His professional strengths include conceptualising and facilitating implementation of innovative strategies and methodologies in the areas of Livelihoods , Enterprise promotion, Market Engagement, Value Chain Development, Institution Building and Development Research.

Rohan Preece

Manager – Business and Human Rights

Rohan Preece is the Manager – Business and Human Rights at Traidcraft India. He has around 15 years of experience across private sector, government and third sector contexts in India, including work with youth, in India and the UK. He has worked on gender-related monitoring and evaluation and documentation assignments for a range of organisations including Save the Children India and, while at Praxis-Institute for Participatory Practices. In his work with Partners in Change, he led a number of projects on business and human rights and corporate responsibility. His work contributed to the establishment of Fair Finance India, a civil society coalition that engages constructively with the financial sector. He has experience of addressing human rights issues in factory settings and in supply chain settings in India and of working with grassroots organisations. His sectoral engagement experience in India encompasses the financial sector, textiles and apparels, footwear and electronics. He holds a MA (Hons) degree from the University of Cambridge and a University of London MA in education and international development.

Dipankar Sengupta

Supply chain expert

Dipankar Sengupta is the supply chain expert at Traidcraft and has a PGDABM (Post Graduate Diploma in Agribusiness Management) from Indian Institute of Management, Ahmedabad, and a PGDRD (Post Graduate Diploma in Rural Development) from Xavier Institute of Social Service. Before joining Traidcraft he worked with Rallis India where he focused on creating agri-solutions. His work experience includes assignments at Bayer CropScience Limited and Tata Chemicals.

Maveen Pereira

Director programme

Maveen Pereira has over 35 years of development experience working at different levels from grassroots to senior management.  As the Director programme, Traidcraft Exchange, she leads strategic planning, program development and management across South Asia and East Africa. Having worked directly with workers, small producers, she has a sound knowledge of the challenges faced by them in their bid to access markets sustainably.  She helped launch the first Fair Trade label in India – Shop for Change – using a multi-stakeholder approach. Prior to joining Traidcraft, she was faculty in the Tata Institute of Social Sciences, Mumbai. She is a graduate from TISS and holds a PhD in Sociology from University of Mumbai.