Traidcraft Services

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Resilience Building and Livelihood Restoration

Industry/Category: Women led Micro-entrepreneurs
Region: Mewat and Gurugram (rural) in Haryana
Purpose: Empowerment of women micro-entrepreneurs within the community.

Action: We trained 44 Biz Sakhis, enhancing their skills and equipping them to serve as effective mentors. We trained 1,251 micro-entrepreneurs with vital skills such as:

  1. Identifying available opportunities in the area
  2. Marketing strategies
  3. Accessing finance
  4. Online marketing techniques
  5. Customer management and growth

We also identified and supported 289 micro-entrepreneurs and conducted hands-on training and support to help set up and revive their businesses. Community Radio was used to inform micro entrepreneurs with information on livelihoods, gender and micro entrepreneurship.

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