Simply put, our values can be summarised in a small phrase: “Trade Justice and Climate-Justice”. This comes from our deep belief in the value of Fair Trade since our inception.
We believe in the power of Trade to create a positive value for the society. We believe that trade and business are vital activities which can generate wealth, support livelihoods and enable people to thrive. But trade is not an end in itself, and business does not inevitably result in equitable rewards for all people.
We are committed to Justice and Equality. We believe that trade and business need to be managed and shaped to be fair and accountable, and to help bring about a world where the most vulnerable are included and the environment is sustained.
We invest in women’s economic empowerment in all our programmes – we believe investing in economic empowerment of women gives a higher social return.
Environmental sustainability is a core focus of our programme interventions. We facilitate sustainable production processes in supply chains and promote sustainable consumption practices among consumers.